Can Twitter determine the Super Bowl’s winner?

Do you know who will claim victorious in the Super Bowl this Sunday? I sure don’t, and I don’t think anyone can know before the game.

But some are say differently.

Brook Miller from MotiveQuest, a social media research firm, told Fox News Chicago that the champions can be determined by social media. In conference games, the more engaged the fans were online, the better its chances are to win the game.

This chart from Nielsen Media breaks down the fan activity of both Super Bowl contenders: the New York Giants and the New England Patriots.

Nielson Media social media Super Bowl chart

Although the Patriots have more visitors to its website, the Giants are dominating in hype and fan activity. Based on Nielson’s data and Brook Miller’s ideology, the Giants will win the Super Bowl. However, Miller’s data doesn’t match up with Nielson’s. He believes that the Patriots’ fans are more engaged, and that team will win.

I think it’s too early to tell, and I’m skeptical on the whole idea of foretelling the future. If the Patriots win, will it really be due to the number of unique visitors to its site, or will it be how the actual game is played? If the game results match up with the social-media predictions, will it verify them or will it just be a coincidence? Who’s data on fan engagement will we use?

I guess we’ll just have to see how it plays out.

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